By: April Carson
Burger King is creating a sensation in Thailand with its latest creation: a meatless burger overloaded with an astonishing quantity of cheese. This innovative combination is sure to captivate taste buds and leave a lasting impression.
This week, the Thai fast food operator unveiled their latest creation: the "real cheeseburger." It features a bun generously packed with up to 20 luscious slices of American cheese.
The new item was introduced on Thai menus last Sunday, with a discounted price of 109 Thai baht ($3.1), a significant drop from the regular price of 380 baht ($10.9). It rapidly gained popularity on social media in Thailand, with numerous TikTok users sharing videos of themselves trying out this exciting new sandwich.
Burger King emphasized the seriousness of the matter in a recent social media post by stating, "This is not a joke. It's the real deal." The post was accompanied by an image of the burger with 20 slices of cheese stacked on top.
On Tuesday, at a Burger King branch in Bangkok, a shift manager was overheard mentioning that they had to temporarily halt delivery orders to ensure adequate stock for in-person diners.
A customer, who recently placed an order for the delectable cheesy treat, said, "I was impressed by how much cheese was in the burger. I thought it would be a gimmick but it surprised me."
Jeepetch, a 25-year-old IT engineer, expressed her fondness for cheese but mentioned that this particular experience was a bit overwhelming. She said, "I don't think I will be able to finish it. It is way too cheesy."
"I was only able to finish half of it," she remarked, delicately dabbing her mouth with a tissue. "The amount of cheese in this burger is excessive. The true essence of good food lies in the perfect harmony of flavors."
Another customer shared the same sentiment, describing the cheeseburger as "overwhelmingly flavorful".
It has been reported that Burger King locations in Thailand are now considering more creative options for their cheese overload burger. Customers can expect to see wild variations such as adding extra sauces and condiments, or perhaps even a double-patty version.
Alisa Chuengviroj, a 26-year-old entrepreneur who sells skincare products online, expressed her reluctance to try it again, stating, "While I enjoy a few slices of cheese in my burger, this amount is a bit excessive for my taste."
It is unclear whether or not this will become an international sensation, but it is certainly making waves in Thailand. Burger King's cheese overload burger may have been designed for a niche audience, but its popularity has grown to unprecedented heights. It remains to be seen if the sandwich can stand the test of time and become a global favorite.
The introduction of new menu items is a testament to the global efforts of fast food franchises to attract attention by introducing unique and visually appealing options that they anticipate will go viral on social media platforms.
Burger King in the United States has wholeheartedly embraced the Whopper, a flame-grilled, iconic beef burger. This delectable creation has not only gained popularity on platforms like TikTok but has also captivated audiences with its catchy commercial jingle, released towards the end of last year.
The company is now experimenting with the idea of introducing vegan and vegetarian options as well. They have recently launched a plant-based version of their famous Whopper in select locations around the United States.
Restaurants around the world are constantly adapting their menus to cater to local palates. In Thailand, cheese has gained significant popularity among the younger crowd, and it is not uncommon to find this dairy delight sprinkled on a variety of delectable dishes.
The cheese overload burger offers a unique and exciting experience for cheese lovers in Thailand, and it will be interesting to see how the international community reacts to this innovative creation.
In addition to beef options, Burger King's menu in the country also features salmon katsu burgers, catering to consumers who prefer a healthier alternative. This nod to their preferences showcases Burger King's commitment to providing diverse choices for its customers.
In Thailand, the chain is under the ownership of Minor International, a prominent local hospitality group known for being one of Asia's largest restaurant owners. Alongside operating outlets for renowned brands like Dairy Queen and Benihana, the company aims to capitalize on its achievements by introducing an enticing selection of authentic local delicacies.
It remains to be seen if this bold move will pay off, but for now, Cheese Overload Burgers are taking Thailand by storm. What started as an experiment has quickly become a trend that the world is watching closely.
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April Carson is the daughter of Billy Carson. She received her bachelor's degree in Social Sciences from Jacksonville University, where she was also on the Women's Basketball team. She now has a successful clothing company that specializes in organic baby clothes and other items. Take a look at their most popular fall fashions on bossbabymav.com
To read more of April's blogs, check out her website! She publishes new blogs on a daily basis, including the most helpful mommy advice and baby care tips! Follow on IG @bossbabymav
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